CASE STUDY
Gen V: enhance its positioning as a responsible business within the food industry
Service
B Corp Journey
industry
Agri-food
number of employees
300
OBJECTIVES
Consider the social and environmental impact in all decision-making
Have a shared vision that prioritizes people and the planet.
Strengthen positioning
Acknowledge its role as a leader as a responsible company within a more traditional industry
MAIN ISSUE
Managing the many social and environmental challenges present in the industry: pressure on natural resources, soil quality, impact on biodiversity, GHG emissions, food security, hiring foreign workers, etc!
RESULTS
To address these challenges
Already benefiting from its sustainable greenhouse farming approach and the choice to heat with biomass and electricity, we helped Gen V better structure its practices and measure its impact more precisely. We also formalized certain initiatives for the benefit of employees working in the greenhouses (often coming from underrepresented groups).
Our favorite initiative (among several) 💙
Improving the workplace health and safety policy (a must!) and the structured training plan that allows the entire team to fully realize their potential at work.
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